Environmental Communication: Social and Participatory Mobilization Strategies for Education, Information and Integration of the Socio-Environmental Network APA SUL RMBH

Abstract

This article aims at introducing and analyzing communication models used in the socio-environmentalnetwork APA SUL RMBH, an environmentally sensitive area in which polemic issues and economicinterests are involved. These models provide inter-sectorial, participative, egalitarian and dynamic dialoguesand information in order to put emphasis on the mobilization that characterizes the communicativeprocess. The definition of common purposes, social actors and their roles, the active participation of allmembers of the community as well as the planning for more efficiency in the process reveal strategiesof mobilization which structure themselves “with” and not “for” society. In this context, the usufructand the consolidation of effective communication tools like, for example, permanent forums for debates,informational booklet, social research, training of local staff within a virtual and high-tech structuralmodel – Portal (or Site) of the socio-environmental network APA SUL RMBH – have become a foundationfor the convocation of common purposes and the establishment of social networks. Thus, theweaving and the crossing of these relationships outline an interconnected set of complementary factorsthat govern social mobilization in this socio-biodiversity area.