Men in advertisement in the last decade. A changing culture?
Keywords:
comunicação, representação masculina, publicidade, communication, masculine representation, advertisementAbstract
The phocus of this work lies on masculine stereotypes, examining advertisement models, in the last 10 years. We discuss some changes that man is dealing, nowadays in society. We returned to a gender typology based on semiotics. We point out some current changes and differences in the way men are presented in ads.
How to Cite
Garboggini, F. B. (2005). Men in advertisement in the last decade. A changing culture?. Educar Em Revista, 21(26), p. 99–114. Retrieved from https://revistas.ufpr.br/educar/article/view/4726
Issue
Section
Dossiê Temático
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Copyrights for articles published in Educar em Revista belong to the author, with the first publication copyrights reserved to the journal. The journal offers public access (Open Access), and its articles are of free use, with specific assignments, in educational and non-commercial applications.
