Bulding competitiveness from Forest Certification: a Study of Ervateira Putinguense, RS

Authors

  • Debora Nayar Hoff Universidade do Planalto Catarinense
  • Roni Blume Universidade Federal do Rio Grande do Sul
  • Eugenio Avila Pedrozo Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.5380/dma.v17i0.13416

Keywords:

desenvolvimento sustentável, matas nativas, competitividade, erva-mate, sustainable development, native forests, competitiveness, yerba mate

Abstract

This article intends to find out if forest certification can cause competitiveness and environmental preservationto converge in order to generate competitive advantage for those who adopt it. The analysis wasbased on a case study in the only property of Brazil with an FSC erva-mate (Yerba mate) certification.The study leads to two main conclusions: there is a 20% to 67% increase in the product’s final price,according to the market; access to market niches (organic and ecological products), new markets (cosmeticsindustry); and the opening of potential markets (pharmaceutical industry).

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Published

2008-06-06

How to Cite

Hoff, D. N., Blume, R., & Pedrozo, E. A. (2008). Bulding competitiveness from Forest Certification: a Study of Ervateira Putinguense, RS. Desenvolvimento E Meio Ambiente, 17. https://doi.org/10.5380/dma.v17i0.13416

Issue

Vol. 17 (2008): Appropriation and Reappropriation of Nature

Section

Articles

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