INTELLECTUAL PROPERTY AND COPYRIGHT GOVERNANCE IN THE AI AGE:

CHALLENGES IN DEVELOPING EDUCATIONAL SOLUTIONS IN CORPORATE UNIVERSITIES FROM THE PERSPECTIVE OF EDUCATORS

Abstract

This article investigates intellectual property and copyright governance in the age of artificial intelligence (AI), focusing on the development of educational solutions in a corporate university of a federal public company. In Brazil, copyright protection is largely regulated by Law No. 9.610/1998 and constitutional provisions; however, there are still no specific regulations on the use of artificial intelligence in content production, which generates legal and operational uncertainties. These gaps become critical in the context of corporate education, which demands ethical practices and legal compliance in the use of protected works and emerging technologies for training and professional development. The objective of the study was to understand how corporate educators perceive and apply institutional instruments aimed at copyright management and innovation governance. The research was based on a literature review, document analysis, and semi-structured interviews, treated using a qualitative approach. The results reveal that, although formal initiatives exist for the protection of copyright, trademarks, and incentives for innovation, these mechanisms are known and applied in an integrated way by professionals in the educational field. There is a need to broaden the dissemination of internal guidelines and promote legal and technical training on the use of protected works and AI tools, focusing on ensuring regulatory security, standardization, and responsible innovation.