IX Bienal do MERCOSUL: estratégias empresariais de inserção
DOI:
https://doi.org/10.5380/cg.v2i4.35598Abstract
O presente boletim versa sobre a estratégia empresarial no fortalecimento de marca utilizando-se um evento cultural. Utiliza-se o caso de três instituições europeias – Banco Santander, SAP AG e Grupo Roullier – junto à execução da IX Bienal do Mercosul, em 2013.
Palavras-chave: Empresas; Mercado Internacional; Bienal do Mercosul.
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Mèrcher, L. (2013). IX Bienal do MERCOSUL: estratégias empresariais de inserção. Conjuntura Global, 2(4). https://doi.org/10.5380/cg.v2i4.35598
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