Gore Capitalism in Brazil: Between Pharmacopornography and Necropolitics, the Golden Shower and Bolsonaro Continence

Abstract

In this text, I try to use the concept of gore capitalism to think about the gender-based violence in the political arena following the mandate of Jair Bolsonaro(PSL), in 2019, in Brazil. I believe that the mandate of the President, in relation to decorative violence and biomarket strategies, exacerbate, by trying to follow neoliberal logics, gore practices in Brazilian politics, especially in the context of legitimacy of gender violence based on the ideological argument of moral. In this sense, I try to perceive nuances between the regime pharmacopornographic and the necropolitics from a perform of a masculinist state model. The golden shower may have been the effect placebo of a possible, not yet initiated, postsexual era, taken as aside effect of the pharmacopornographic industry. The conservatism of his mandate is in line with the rules of the disciplinary sexual regime from the nineteenth century, and it seems that he still does not know that the invention of Pill and masturbation became a source of capital production. Meanwhile, Bolsonaro seems to operate on the nearest utopian pathway a "heterosexual Disneyland".