Inteligência Artificial (IA) e literatura no pós-capitalismo: autonomia criativa ou mercantilização?

Authors

DOI:

https://doi.org/10.5380/am.v30i1.98209

Abstract

Artificial Intelligence (AI) in literary production raises questions about the balance between artistic autonomy and automated commodification. The incorporation of algorithms into text creation impacts originality and authorship, promoting efficiency but also threatening the uniqueness of art. Through a critical analysis based on the ideas of authors such as Beech (2019), Sinykin (2023), and Kornbluh (2023), it is discussed how AI, by optimizing creative processes, can align with capitalist demands for productivity, transforming literature into a standardized product. However, it is also understood that AI offers opportunities for creative innovation, allowing writers to experiment with new narrative forms. The challenge is for authors to use AI strategically, preserving their artistic autonomy and preventing technology from becoming a tool for massification. Thus, AI can bothreinforce market logic andexpand the boundaries of literary creation, depending on how it is employed.

Author Biography

Lucas Soboleswki Flores, Universidade de Caxias do Sul

Doutorando em Letras pela Universidade Federal do Rio Grande do Sul (UFRGS). Professor do Departamento de Negócios e Comunicação do Centro Universitário Alves Faria (Unialfa) e relações-públicas. E-mail: l.s.flores@outlook.com.

References

BEECH, Dave. Art and postcapitalism: aesthetic labour, automation an value production. Londres: Pluto Press, 2019.

BENJAMIN, Walter. A obra de arte na época de sua reprodutibilidade técnica. Porto Alegre: Zouk, 2012.

FLORES, Lucas Soboleswki. Máquina Machadiana: a produção literária com recursos de Inteligência Artificial (IA). Brasil/Brazil. Porto Alegre, v. 37, n. 74, p. 103-121, 2024.

GABRIEL, Martha. Inteligência Artificial: do zero ao metaverso. Barueri, SP: Atlas, 2022.

KORNBLUH, Anna. Immediacy: or the style of too late capitalism. Nova York: Verso, 2023

LEEDS, Leanne. Artificial intelligence in fiction. Leanne Leeds, 12 jun. 2024. Disponível em:

<https://leanneleeds.com/artificial-intelligence-in-fiction/>. Acesso em: 12 set. 2024.

PERLOW, Seth. Generative theories, pretrained responses: large AI models and the humanities. Publications of the Modern Language Association of America, v. 139 n. 3, 2024. Disponível em: < https://www.cambridge.org/core/services/aop-cambridgecore/content/view/580FDCD97B52C902A6328DA9F3D5FFE6/S0030812924000518a.pdf/generative-theoriespretrained-responses-large-ai-models-and-the-humanities.pdf>. Acesso em: 16 mar. 2025.

SINYKIN, Dan. Big fiction: how conglomeration changed the publishing industry and american literature. Nova York: Columbia University Press, 2023.

THE FUTURE OF FICTION: Wattpad research reveals generational shift in reading habits, skepticism of al in publishing. Wattpad, 9 jan. 2024. Disponível em: <https://company.wattpad.com/blog/the-future-of-fiction-wattpadresearch-reveals-generational-shift-in-reading-habits-skepticism-of-ai-in-publishingnbsp> Acesso em: 9 set. 2024.

Published

2025-07-08

How to Cite

Flores, L. S. (2025). Inteligência Artificial (IA) e literatura no pós-capitalismo: autonomia criativa ou mercantilização?. Ação Midiática – Estudos Em Comunicação, Sociedade E Cultura, 30(1). https://doi.org/10.5380/am.v30i1.98209

Issue

Section

Dossiê “Mídia e adaptação: texto, música, imagem, audiovisual”