VINHO, CONSUMO E SOCIEDADE: UMA ANÁLISE DA COLUNA “TINTOS & BRANCOS”

Authors

  • Fernanda Fernanda Melonio Da Costa UFPR

DOI:

https://doi.org/10.5380/am.v1i1.25707

Keywords:

Consumer Society, Wine, Journalism

Abstract

From the analysis of the oenogastronomical column “Tintos & Brancos” (Red & White),published weekly in the section Paladar (The Taste) of the brazilian newspaper O Estado de S.Paulo, this essay raises some thoughts about the representativeness of the consume of wine, atopic that has attracted growing interest on contemporary society. Moreover, the work wants toshow the importance of journalistic discourse and its construction of meaning that transcend thecontent of texts for the diffusion of the lexicon of wine and the way of life of the cultural segmentthat the connoisseur of wine belongs. Wine is seen as synonymous of refinement and pleasure inthe popular imagination.

Author Biography

Fernanda Fernanda Melonio Da Costa, UFPR

Graduada em Jornalismo pela Universidade Federal do Pará (UFPA) e pós-graduada em Jornalismo Cultural pela Universidade do Estado do Rio de Janeiro (UERJ).

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How to Cite

Fernanda Melonio Da Costa, F. (2011). VINHO, CONSUMO E SOCIEDADE: UMA ANÁLISE DA COLUNA “TINTOS & BRANCOS”. Ação Midiática – Estudos Em Comunicação, Sociedade E Cultura, 1(1). https://doi.org/10.5380/am.v1i1.25707

Issue

Ed. 01 - JAN/JUN (2011)

Section

Artigos | Articles

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