Maternity clothes: body and pregnancy in representations for maternity in Manequin Magazine (1963)

Abstract

To examine the representations for motherhood through the analysis of the pregnancy clothes that circulated in the Manequim Magazine, especially in the special edition "future mommy", of 1963, is the purpose of this text. Our approach discusses how gestation is incorporated by fashion and how it produced and disseminated representations for the pregnant body with the values of motherhood. In the article, we show how corporal transformations defined clothing lines appropriate to gestation in the 1960’s, assimilating influences of trends and styles of young fashion, factors that contributed to the expansion of the consumption.