Produções Legais da Pirataria: O Streaming e a Incorporação das Demandas e Discursos Piratas no Mercado do Entretenimento Digital
DOI:
https://doi.org/10.5380/cra.v18i1-2.55743Keywords:
Pirataria, Propriedade Intelectual, Cibercultura, StreamingAbstract
A partir das mudanças desencadeada nas indústrias fonográfica e cinematográfica em razão das tecnologias digitais de compartilhamento de arquivos que desafiaram o regime de propriedade intelectual no final da década de 1990, este artigo tem como objetivo analisar processos de incorporação dos discursos e demandas da “pirataria” no mercado legal do streaming. Com base em etnografia realizada no ciberespaço entre os anos de 2015 e 2017 sugiro que as atuais plataformas de streaming são não somente inspiradas, mas permeadas e produzidas pela “pirataria” digital e por suas estratégias de resistência ao mercado tradicional do entretenimento. Em uma dinâmica porosa de produção do legal a partir da incorporação do ilegal é possível dizer que os novos modelos de mercado do entretenimento digital correspondem a processos de formalização das demandas e discursos piratas.
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