Cyberactivism and cultural mediation of information

parallels using as reference the profiles @apiboficial and @juventude_sanaud on Instagram

Abstract

Introduction: The emergence of social networks has led to the expansion of cyberactivism as a form of counter-hegemonic mobilization, mainly from the point of view of minority groups.. Due to its markedly informational nature, we seek to identify its practices with the concept of Cultural Mediation of Information. Method: This is an exploratory research with a qualitative-quantitative approach. Data collection and analysis were carried out from posts made in the feed of the profiles @apifboficial and @juventude_sanaud, between October 1 and 31, 2023, according to the following categories: number of posts by publication date, origin of the posts and theme addressed in posts of internal or external origin published on the profile. Results: The research identified that the pages were, according to their possibilities, fully active during the period and involved in political debates related to the group or set of minority groups they represent, starting from the singularity and particularity of the groups themselves to mediate information and denounce the violence inflicted against them. Conclusion: The research carried out here cannot categorically determine that cyberactivist practices are effectively practices of Cultural Mediation of Information. However, it is considered here that the appropriation of the concept of Cultural Mediation of Information to understand cyberactivist practices already begins the possibility of broadening the vision of such practices, in order to understand how they contribute to the sharing and use of information and how, based on information, they develop alternative paths for the transformation of subjects and reality.