ENTERTAINMENT OR INFORMATION? AN ANALYSIS OF REDE RECORD'S 2011 GUADALAJARA PAN AMERICAN GAMES JOURNALISTIC COVERAGE

Authors

  • Cristiano Mezzaroba Departamento de Educação Física Universidade Federal de Sergipe Labomidia/UFS/UFSC
  • Giovani De Lorenzi Pires Universidade Federal de Santa Catarina – Florianópolis/SC/Brasil
  • Silvan Menezes Mestrando em Educação Física/UFSC
  • Janderson Paixão Secretaria do Estado da Educação de Sergipe

DOI:

https://doi.org/10.5380/alesde.v4i1.33619

Keywords:

Sporting culture, Pan American games, Television

Abstract

This paper presents a research that attempt to the media construction of scheduling strategies by Rede Record, as well as its sporting broadcasts of the 2011 Guadalajara Pan American Games. Since it was a unique moment for the Brazilian sports culture, because of the uniqueness of that exclusive open signal broadcast, and for breaking the hegemony of Globo Television Network, we realized that this coverage focused on a nationalist characteristic, with an emphasis on entertainment and on the station’s self-promotion, corroborating issues regarding commodification and the spectacle of sports.

Author Biographies

Cristiano Mezzaroba, Departamento de Educação Física Universidade Federal de Sergipe Labomidia/UFS/UFSC

Licenciado em Educação Fisica e Ciências Sociais/UFSC
Mestre em Educação Física/UFSC

Giovani De Lorenzi Pires, Universidade Federal de Santa Catarina – Florianópolis/SC/Brasil

Doutor em Educação Física/UNICAMP

Silvan Menezes, Mestrando em Educação Física/UFSC

Licenciado em Educação Física/UFS

Janderson Paixão, Secretaria do Estado da Educação de Sergipe

Licenciado em Educação Física/UFS

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How to Cite

Mezzaroba, C., Pires, G. D. L., Menezes, S., & Paixão, J. (2014). ENTERTAINMENT OR INFORMATION? AN ANALYSIS OF REDE RECORD’S 2011 GUADALAJARA PAN AMERICAN GAMES JOURNALISTIC COVERAGE. The Journal of the Latin American Socio-Cultural Studies of Sport (ALESDE), 4(1), 4–23. https://doi.org/10.5380/alesde.v4i1.33619

Issue

Vol. 4 No. 1 (2014)

Section

Original Papers

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