RECONSTRUCTING THE IMAGE/IDENTITY OF THE BRAZILIAN SOCCER TEAM: THE "POST-DUNGA ERA" IN THE MEDIA

Authors

  • Lyana Virgínia Thediga Miranda UFSC
  • Giovani De Lorenzi Pires UFSC

DOI:

https://doi.org/10.5380/alesde.v2i1.25069

Keywords:

Football, Identity, Media discourse, FIFA World Cup.

Abstract

This study aimed to identify and analyze the media discourse as a social interlocutor of the rebuilding project of the Brazilian soccer team image in the period called post-Dunga Era. It is based on theoretical questions of identity, nationalism and media behavior, relating them to the sport (in this case, football) to interpret the body of research that consists of 38 journalist articles disseminated in print, digital and television medias, examined through Content Analysis (CA) and approaches to the principles of Discourse Analysis (DA). Research has shown that, when institutionalized and leveraged by the media coverage, the celebration of nationalism, the sense of “brasilidade” and self-esteem emerge and materialize meanings of “being Brazilian” in one representation: the Brazilian national soccer team, taken by symbolic tactics of unity and identification of the audience by the media, as a mirror image of the country itself.

Author Biographies

Lyana Virgínia Thediga Miranda, UFSC

Publicitária e Jornalista; aluna de mestrado do Programa de Pós-graduação em Educação/UFSC; integrante do LaboMidia/UFSC

Giovani De Lorenzi Pires, UFSC

Doutor em Educação Fìsica (UNICAMP), Professor do Departamento de Educação Física e do Programa de Pós-Graduação em Educação Física/UFSC; coordenador do LaboMidia/UFSC

Downloads

Published

2012-04-15

How to Cite

Miranda, L. V. T., & Pires, G. D. L. (2012). RECONSTRUCTING THE IMAGE/IDENTITY OF THE BRAZILIAN SOCCER TEAM: THE "POST-DUNGA ERA" IN THE MEDIA. The Journal of the Latin American Socio-Cultural Studies of Sport (ALESDE), 2(1). https://doi.org/10.5380/alesde.v2i1.25069

Issue

Vol. 2 No. 1 (2012)

Section

Original Papers

License

Authors who publish with this journal agree to the following terms:

(a) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

(b) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

(c) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).