Contributions of stimulus equivalence paradigm for studying attitudes
DOI:
https://doi.org/10.5380/psi.v20i2.46278Keywords:
stimulus equivalence paradigm, attitudes, prejudice, stereotypesAbstract
According to the behavior-analytic approach, attitudes can be viewed as responses emitted based on
a previous learning history. Stimulus equivalence paradigm, using procedures that simulate
symbolic behavior in the laboratory, has made possible to understand attitude formation as arbitrary
relational networks between stimulus classes and evaluative attributes. This view has enabled
understanding how social phenomena, such as prejudices and stereotypes, can be established and
changed. The aim of this research is to present contributions, from empirical evidence demonstrated
by stimulus equivalence research carried out in the last decades, especially from the 1 990’s, that
strengthen this paradigm as an important behavioral model for studying attitudes.
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