A Measure of the Personal Perception of In-group Communication about Social Objects
DOI:
https://doi.org/10.5380/psi.v19i3.32003Keywords:
interpersonal communication, test construction, social representationAbstract
The aim of the study was to create a measure of group communication on social objects. An
instrument was elaborated, and validity evidence was sought for two topics. The participants were 803
undergraduate students. For both topics, the instrument was adequate to the theoretical structure of
three factors: communication frequency; importance of group opinion; similarity with group opinion.
Other than presenting satisfactory indexes and precision, the instrument discriminated participants
with high and low personal identification with the social object. The measure is considered suitable to
assess group communication and capable of adaptation to other groups and objects.
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