Marketing analysis on the productive chain of Philodendron melanorrhizum (cipó-preto) the environmental protection area in the county of Guaratuba, Parana, Brazil

Abstract

This study presents of the marketing on the Philodendron melanorrhizum (cipó-preto) contribution to generating employment and earned income to the rural forest communities of the Area of Environmental Protection (AEP) in the county of Guaratuba. This research had as objective to describe the productive chain of cipo-preto being analyzed; flowchart harvested and marketed amounts, production costs, price, cash inflow, profit margin, market margin, and mark-up were defined. Cipo-preto harvesting makes possible to the families gel realize monthly an income usually lower than the minimum wage, with small profits, nonetheless it represents a remarkable occasion for. Retailers and wholesalers appropriate the largest market margins, and middlemen usually appropriate mark-up. Craft industry, which is very significant, is structured on a single buyer, and for the artisan that represents a dependency in terms of amounts and prices. These activities depend on the market for keep producing and their sustainable development requires new market to open up.