Focus Group – qualitative methodology strategy: a theoretical essay
DOI:
https://doi.org/10.5380/ce.v9i1.1700Keywords:
Focus Group, Research Methodology, Qualitative Research.Abstract
The article aims to approach
theoretical fundamentals on Focus Group technique
as a Qualitative Methodology Strategy. It entails
objective and subjective aspects of team work, as
well the role of the mediator and observer(s) as team
process facilitators. It points out the importance of
the sucessive stages for the Focus Group
investigation and emphasizes the participant’s
selection as a significant task to achieve research
goals.
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