The ‘mototourism’ and the wanderlust Harley Davidson lifestyle: a study about the Chapter HOG – The One Curitiba (Paraná, Brazil)

Abstract

This article aims to analyze the relationship of the group HOG (Harley Owners Group) with tourist activity. It intend to accomplish the following specific objectives: gather information about the group Chapter HOG - The One Curitiba (Paraná, Brazil); identify the major travel destination of this motorcyclists group; analyze how they organized the trips; and identify the events organized by Chapter HOG - The One Curitiba. The methodology to achieve the proposed objectives was conducted with theoretical research, content analysis in social networks, interviews with board members of the group, and questionnaires with bikers. At the end of the research, it was possible to conclude that the Chapter HOG bikers often practice a touristic activity; they use many kinds of touristic infrastructure, and move the touristic trade. However, the relationship of the group goes beyond that, because the members make trips only for the pleasure they provide, and it is not the destination that matters, but the emotions that the shift in motorcycles provides.