Online Focus Groups and Psychological Research: A Review of Empirical Studies Between 2001 and 2011
DOI:
https://doi.org/10.5380/psi.v17i2.28480Keywords:
Focus group is a technique of data collection often used in research, usually in the face-to-face format. In recent decades, a part of such face-to-face focus groups has migrated to the virtual environment. However, conducting focus groups using computersAbstract
Focus group is a technique of data collection often used in research, usually in the face-to-face format. In recent decades, a part of such face-to-face focus groups has migrated to the virtual environment. However, conducting focus groups using computers and internet generates a number of specificities. This paper aims to investigate and discuss the use of online focus groups in psychological empirical research. Through a review of articles published between 2001 and 2011, we present recommendations for using this technique, drawn upon several peculiarities reported by the researches.
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