Advertising and drugs: a world of images and promises

Authors

  • Jurema Barros Dantas Universidade Estadual do Rio de Janeiro

DOI:

https://doi.org/10.5380/psi.v14i1.14731

Keywords:

advertising, consumption, pharmaceutical drugs

Abstract

The aim of this article is to discuss the relation between the contemporary use and advertising of pharmaceutical drugs based on the so-called culture of consumption. We discuss advertising as a means of strengthening the belief in the power of these drugs, presenting them as a synthesis of science and technology to promote health and well being and, particularly, as a quick solution for typical problems of the contemporary world. The obligation to buy the latest medicines is becoming a symbol of social affirmation as well as the only way to weaken our daily problems. Using a logic of consumption as ownership, we create, with the help of advertising, a world of promises concerning immediate solutions, easily sold through on line shopping, supermarkets, department stores and shopping centers. We discuss this set of contemporary practices and values which are turning our way of life into a disposable product.

 

Keywords: advertising; consumption; pharmaceutical drugs.

 

Author Biography

Jurema Barros Dantas, Universidade Estadual do Rio de Janeiro

Psicóloga, Doutoranda em Psicologia Social pela UERJ, Mestre em Estudos da Subjetividade pela UFF, Especialista em Psicologia Clínica.

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Published

2010-11-04

How to Cite

Dantas, J. B. (2010). Advertising and drugs: a world of images and promises. Interação Em Psicologia, 14(1). https://doi.org/10.5380/psi.v14i1.14731

Issue

Vol. 14 No. 1 (2010)

Section

Articles

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