About the Journal

Ciências do Consumo (Consumer Sciences) is intended for: Professors and undergraduate students in Communication and Advertising at UFPR and other higher education institutions across Brazil; Graduate students in the fields of Communication, Advertising, and related areas; National and international researchers; Professionals working in the fields of Communication, Advertising, and other organizational sectors. Its primary objective is to promote the scientific dissemination of studies on consumption as a cultural phenomenon in contemporary society, with advertising as its main narrative.

Focus and Scope - The journal aims to establish dialogue with various fields of knowledge that contribute to a deeper understanding of consumption and advertising, such as: Consumer Neuroscience, Anthropology, Psychology, Semiotics, Language Studies, Design, Arts, Business, Engineering, Data Science, Cognitive Sciences, Ecology, Medicine, Chemistry, and Biology.

This interdisciplinarity is justified by the fact that consumption impacts not only the Human Sciences but also requires critical and empirical approaches from the Exact and Biological Sciences, as it is directly linked to environmental, health, and well-being issues, as well as the sustainability of life on the planet.

The journal’s proposal is to broaden interdisciplinary debate, valuing research that explores consumption and advertising as meaning-making agents that traverse social structures, influence markets, create cultural maps, shape behaviors, define identities and lifestyles, and even impact the environment.

Peer Review Process - Submitted manuscripts undergo an initial screening by the editorial team to assess compliance with the journal's guidelines, focus, and scope. If approved, the manuscript is sent for double-blind peer review, ensuring anonymity for both authors and reviewers. The average review time is 30 days.

Reviewer Qualifications - The minimum qualification required is a Master’s degree: reviewers with a Master’s degree may evaluate submissions from authors with the same qualification level; reviewers with a PhD may evaluate manuscripts from any qualification level.

Review Outcomes - Accepted for publication (with or without revisions); Rejected for publication; In case of conflicting reviews, the manuscript will be forwarded to a third reviewer.

Evaluation Criteria - Compliance with the journal’s guidelines and scope; Theoretical consistency and coherence; Relevance to academic studies on consumption and advertising; Appropriateness to the selected section.

Copyright - Submission implies free transfer of publication rights to the journal. Publication is subject to a copyright declaration under the Creative Commons Attribution-NonCommercial 4.0 International License.

Ethics and Research Integrity - Research involving human subjects must comply with the principles of Resolution 510/16 of the Brazilian National Health Council. The article must mention ethical approval in the final paragraph of the "Methods" section and include the approval document.
[Resolution link: Resolução CNS 510/16]

Plagiarism Prevention - The journal adheres to the guidelines of the Committee on Publication Ethics (COPE). Authors must attach a similarity report generated by CopySpider at the time of submission. The editorial team may conduct a new analysis, even if a report has already been submitted.

Conflict of Interest - Author and reviewer identities remain confidential. The journal ensures balance: 50% external reviewers and 50% internal reviewers (UFPR). Reviewers must: Be impartial; Justify their decisions with technical arguments; Decline reviews if a conflict of interest exists; Maintain confidentiality throughout the process; Report similarities with previously published works.

Endogeneity Policy - The Editorial Board consists of 30% UFPR researchers and 70% from other national and international institutions. Each issue limits UFPR authorship to 30%; exceeding manuscripts will be published in the following issue.

Open Access - The journal does not charge any submission, processing, or publication fees (APCs). Content is freely and immediately accessible, promoting the democratization of scientific knowledge.

Privacy Policy - User data (name, email, etc.) will be used exclusively for editorial purposes and will not be shared with third parties.