Drilling on the social web: the "Heaven Can Wait" narrative on Antville

Authors

  • João Pedro da Costa Universidade do Porto - UP, Universidade de Aveiro - UA

DOI:

https://doi.org/10.5380/atoz.v3i1.41330

Keywords:

Social web, Music video, Web drillability, Web spreadability, Fandom

Abstract

Introduction: This paper aims a textual analysis of the participative fruition operated by Antville online music video fan community of Charlotte Gainsbourg and Beck’s Heaven Can Wait (2009). Method: Ethnographic method in a grounded theory study. Results: The main results of the analysis are the framing of Antville members’ praxis in the “forensic” fandom practices, which produce a rather eloquent form of collective intelligence fomented by “drillable” producerly features of the music video text. Conclusion: This “drillability” can be conceptualized as a complement of the most common spreadable practices of diffusion on the social web (dissemination and propagation).

Author Biography

João Pedro da Costa, Universidade do Porto - UP, Universidade de Aveiro - UA

Licenciado em Línguas e Literaturas Modernas – FLUP, Doutor em Informação e Comunicação em Plataformas Digitais – FLUP e UA.

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Published

2014-09-01

How to Cite

Costa, J. P. da. (2014). Drilling on the social web: the "Heaven Can Wait" narrative on Antville. AtoZ: Novas práticas Em informação E Conhecimento, 3(1), 12–22. https://doi.org/10.5380/atoz.v3i1.41330

Issue

Vol. 3 No. 1 (2014): jan./jun.

Section

Papers

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