Travel agent or travel consultant? The professional profile of the Viajar Faz Bem Agency of Campo Mourão (Paraná/PR, Brazil) for travel advice acting

Abstract

Globalization and technological evolution promote changes in the most diverse sectors of the world all the time and in order to be able to follow these transformations, the tourist activity had to reinvent itself so that it could maintain itself in a market of high competitiveness. These processes gave rise to the travel consultant acting in the agency, but there are some divergences in relation to the service rendering of these professionals when compared to those of the travel agents and before that, in that work was discussed about what would be the profile of this professional and which necessary for their market performance. The general objective was to verify the possibility of working in the travel consultancy segment of the Viajar Faz Bem travel agency in Campo Mourão (Paraná/PR, Brazil) and through a bibliographical review, field observation and interviews with the project team, the study of case revealed that the travel consultant would be primarily concerned with the security, satisfaction and personalized service of the end customer, so that this could be a market more explored by the travel agency addressed in the present work.