Consequences in cultural practices: effects on individuals or groups?
DOI:
https://doi.org/10.5380/psi.v20i3.47378Keywords:
Units of analysis, cultural practices, selection by consequencesAbstract
This paper presents some of the main conjectures about the process of selection by consequences in the
scope of cultural practices, especially concerning the unit of selection unit: if the individual in group
situation, or if the group itself. The essay also analyzes the way by which interlocking patterns of
contingencies are selected and their role in the maintenance and modulation of cultural practices. In
discussing the implications of an integrated evolutionist approach to the phylogenetic, ontogenetic and
cultural “levels”, the study argues for selection by consequences ocurring in the group and not upon the
group, which implies the proposition of adopting the three term contingency as the adequate and
sufficient unit of selection ofBehavioral Analysis ofCulture.
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