A publicity version of take care of oneself

Authors

  • Adriana Torres Guedes

DOI:

https://doi.org/10.5380/psi.v7i1.3212

Keywords:

global culture, take care of oneself, publicity, semiotics

Abstract

This study of publicity, in regard to modern cultural facticity, looks at marketing practices serves as a base for examination of the relationship between advertisement and changes within the global culture. In the analysis of a publicity campaign for “Milleto” products which was conducted through feminine orientated magazines (e.g. “Cláudia” and “Nova”). It has been considered that attention paid to the body is an element of global culture, which is hypothesized in the publicity version and referred to - according to Foucault’s work in “History of Sexuality” - as “Taking care of Oneself”. It has been understood as a cultural elaboration of the one’s relation with oneself, with one's body and sexuality. Magazines, such as those for women, invariably focus upon the feminine and gender relations. This issue is treated in the context of its relation with advertisements.

Keywords: global culture; take care of oneself; publicity; semiotics.

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How to Cite

Guedes, A. T. (2003). A publicity version of take care of oneself. Interação Em Psicologia, 7(1). https://doi.org/10.5380/psi.v7i1.3212

Issue

Vol. 7 No. 1 (2003)

Section

Articles

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