Information dissemination on Twitter: an exploratory analysis of the informational flow of retweets
DOI:
https://doi.org/10.5380/atoz.v3i1.41334Keywords:
Microblogs, Twitter, Information flow, Information DisseminationAbstract
Introduction: It presents the process of dissemination of information on the microblog service Twitter considering the "retweets" made by users that spread posts created by other users. The goal of this research was to observe how the dissemination of one specific tweet posted in this Microblog service developed through a cycle of time and in regard to some aspects derived from the so called Network Theory. Method: It was used the "Where Does My Tweet Goes" tool to evaluate one post wrote by Al Gore posted on Twitter at June 5th, 2013. The tool collects the data automatically from the Twitter database and a quantitative analysis was performed using the same tool in order to identify the ripple effect of the "retweets" provided by Al Gore´s followers. Results: It was observed that the dissemination of the post was quickly, however ephemeral. The reach of the message was, in fact, enhanced by the network effect reaching twice (and more) Twitter users when compared with the original profile followers. It showed a "viral" aspect of the network in respect of this particular post. Conclusion: The results of this research suggests that the spread of information on Twitter follows the trends of the so called network "new science", which includes social platforms characterized by the dynamic of its elements, design and growth.
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