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CHALLENGES TO THE BRAZILIAN AGROFOOD INDUSTRY IN THE GLOBAL MARKET

Nilson M. de Paula

Resumo



A globalização da economia mundial vem sendo amplamente discutida,
revolvendo um debate tanto teórico quanto ideológico a respeito
dessa multifacetada transformação, com a qual todos os países vem
se envolvendo. Independente dos rumos dessa discussão, a questão
da competitividade tem se tornado essencial nas relações econômicas
internacionais da última década, quando a maioria dos países
começaram a promover uma abertura tanto aos fluxos de investimento
quanto de comércio.


Abstract


Globalization has been deeply discussed revolving around a theoretical
and ideological contention concerning this many-sided transformation
with which, in one way or another, all countries have become
entangled. Whatever the course of the discussion, competitiveness
has become the key question in the international economic relations
of the last decade, when most countries started opening up their
economies to the external flows of trade and investment. The core of
this analysis indicates the challenges facing Brazil in the international
market when differentiated products appear to dominate trade relation.
The discussion explores the extent to which foreign direct investment
can change the conditions under which the country can
boost its international competitiveness. As it will be argued here, the
process of opening up the Brazilian economy in the 1990s has so far
only consolidated the countrys position as a commodity exporter,
whereas the mainstream of the international market has consisted of
processed and differentiated products.


Palavras-chave


comércio internacional; sistema agroalimentar brasileiro; competitividade; international trade; Brazilian agrofood system; competitiveness.

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DOI: http://dx.doi.org/10.5380/re.v27i0.1987